What is Mineral Makeup
Made from minerals found in the earth's crust, mineral makeup
is formed when minerals are crushed into fine powders then
processed and micronized to deliver a range of natural colours perfect for
cosmetic use.
As mineral makeup doesn't require artificial colouring or preservatives, it is the purest and most natural form of cosmetics available on the market today, but forms of mineral makeup have been used for many centuries.
Unlike conventional cosmetics, true mineral cosmetics shouldn't contain any toxins or cheap fillers, such as talc, synthetic dyes, parabens, and irritants like bismuth oxychloride.
Naturally preservative and irritant free, Alexami's pure mineral cosmetics are weightless, long wearing, water resistant and provides naturally high UVA and UVB protection. (all Alexami mineral foundations offer sun protection of SPF 20+)
Mineral makeup is also recommended by dermatologists and cosmetologists for use on sensitive skin, and is safe to use after surgery, micro dermabrasion, laser and other beauty treatments.
Mineral makeup also gives complete coverage without clogging pores, so is suitable for conditions such as acne prone skin, rosacea, and eczema. Titanium Dioxide and Zinc, the two main ingredients in mineral makeup, even have anti-inflammatory properties that can help calm sensitive skin.
True mineral cosmetic formulations like Alexami don't just cover imperfections but are a kind of 'natural skin food' and may improve skin tone for a lasting beautiful glow, naturally.
Alexami cosmetics; mineral makeup that makes your natural beauty shine.
