Ethical – Non Toxic - Safe
The multi-billion dollar cosmetics industry was founded on selling the promise of beauty
and youthfulness to women the world over, but that world is changing.
Since ancient times women have adorned themselves with simple brightly coloured pigments and powders.
Now, despite major technological ‘advances’ in cosmetics over the centuries, many modern women are returning
to natural and organic cosmetics closer to those used by their ancestors.
Bombarded with cosmetic choices, consumers have become increasingly distrustful of companies spouting big bold claims. News headlines regularly oust cosmetic companies for overcharging for unethical practices like packing expensive products with cheap or unnecessary fillers, animal testing, using wasteful packaging and excessive marketing materials, or - even more alarmingly - using ingredients that are known to be hazardous to user health.
The behemoth cosmetic industry is starting to recognise the growing desire for women to feel like they are looking after themselves and the planet, and these consumers are exerting their buying power. Sales in the natural and organic sector have seen double-digit growth annually for the past five years, far outpacing the cosmetics industry as a whole.
The major drivers of market growth are the mainstreaming of natural and organic cosmetics, inward investment, and growing consumer demand for green and safer products.
Environmentally Friendly Actions – Let’s Go Green!
Marketing As a company who commits to environment, Alexami will try to limit money spent on exhibitions and printed materials, waste paper, brochures etc. Any pamphlets or marketing materials will only be distributed in limited quantities and printed on recycled stock wherever possible.
Instead of traditional marketing, Alexami hopes to harness the power of the internet as much as possible - mostly through press releases, and writing and submitting articles to existing online beauty networks, and via affiliations with other websites portals and forums.
Alexami believes mass marketing can be eschewed for more targeted, direct marketing with an environmental bent.
This means leveraging the multi-language Alexami website, online video tutorials, online catalogue, internet marketing, writing expert beauty articles for beauty via beauty portals, writing blogs, networking through social media websites, writing E-newsletters and others.
Printing Alexami packaging paper boxes are printed with ECO friendly print –with waterless printing technology.
Let's GO GREEN!.....Alexami also has a strong commitment to the environment...so all Alexami packaging is using ECO friendly print using 100% Waterless Printing Technology
100% Waterless Printing Technology Clean air, Clean, adequate water supply, Forest Conservation, Safer Working Conditions. These are the breakthroughs Waterless Printing offers to the environment, printing industries and the end user of all products produced using the Waterless Printing process.
Green washing
‘Green washing’ - or the art of deceptively positioning products as natural or environmentally friendly - is rife in the cosmetics industry. Many cosmetics manufacturers are toying with terms like "organic," a word that can legally appear on personal care products containing only 1 percent certified organic contents.
Lack of regulation is a major challenge, with many pseudo-natural products competing with legitimate natural and organic cosmetic products. Differences in natural ingredient compositions and the variation in private standards could dampen consumer confidence in natural & organic products altogether. The lack of regulation could also see an overwhelming flood of products on the market all claiming to be ‘green’, which diffuses the effect of green claims from legitimate brands like Alexami.
Solution Alexami aims to educate consumers about harmful cosmetic ingredients via Alexami website, by contributing articles to relevant press and via other social media websites.
But Alexami also ensures its products are some of the safest and environmentally friendly products on the market, so will seek to publicise this fact through all marketing efforts.
Alexami endeavours to back up its claims by accreditation/affiliation from a wide array of natural cosmetic industry bodies and organizations such as:
- UK Vegan Society
- USA The "Campaign for Safe Cosmetics" (as a Compact Signer)
- Australian Choose Cruelty Free Organisation
